2.2 Stereotypes (pdf link)

In his article, Professor Jaakko Lehtonen from the University of Jyväskylä discusses stereotypes, identification and perception.

Jaakko Lehtonen
Stereotypes and collective identification

Published with the Author's permission.  In Petkova & Lehtonen (Eds.), Cultural Identity in an Intercultural Context (pp. 61-85).  University of Jyväskylä. Publication of the Department of Communication. 2005.

The contents of the article are

  • Stereotypes and identity
  • What are stereotypes and why do they exist?
  • Why stereotypes?
  • Descriptive and evaluative stereotypes
  • Classifying cultural stereotypes
  • Perceptual biases
  • Changing harmful stereotypes
  • Organizational identity and image as organizational stereotypes
  • Self-esteem and self-handicapping stereotypes