Customer Development – Marko Taipale 8288

Customer Development – Marko Taipale

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Customer Development is a framework for discovering and validating the right market for your idea, building the right product features that solve customers’ needs, testing the correct model and tactics for acquiring and converting customers, and deploying the right organization and capabilities to scale the business.

In this session Marko will explain the essentials of Customer Development framework and demonstrate how to apply Customer Development in practice.