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The aim of this video is to introduce you to what we call a video project.

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While the first study unit invited you to look into the past

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for enhancing your understanding of international business, the second unit takes other

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theory-driven perspective. It teaches you how to use theory

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for informing and solving practical problems.

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The guiding code of this unit is Lewin’s famous statement

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“There is nothing so practical as a good theory.”

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What does he mean, well are good theory according to him is

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not only practical for folks of the ivory tower, you know the academics

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but for practitioners too. Namely you can think of the theory

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as lens that helps to make sense of the very processes,

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activities and practices that make up international business. In this

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unit you will learn what that actually means. The topics

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or the practical problems we'll explore include the following list that you see

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here. Yet I must warn you that this list might be subject

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to change. However, in a nutshell we definitely look into 

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strategic issues and the process of organizing global value

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chain and problems of cross-border management

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in relation to the flow of knowledge across the border.

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Then the remaining topics zooms into the interplay between

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business and society, and looking at that from three different perspectives,

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including an ethical one. 

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Then when we look at the timeline,

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this unit is a rather short one. So it will

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unfold over two weeks and of course we will

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follow the blue trajectory here.

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So what’s the video project actually, the main coursework 

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assignment? So as the name indicates

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the main output that you will deliver is at 15-minute video

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on an influential IB theory. 

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This video will be a collaborative project that 

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you will do in your studygroup. 

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Altogether we will have a number of videos that then

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serves as a study resource for the rest of the class too. 

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So building on to the study material that we collectively

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created, there'll be a second output

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in which you will assess and reflect on the videos.

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But here again as reminder the video project 

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is intended that you learn and research theoretical perspectives,

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so, you basically learn how theory can elucidate practical problems

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and provide insights into solving those. And on a more general level

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of course this project will help you improve your analytical thinking skills

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that will prove useful in any professional settings. 

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This slide here shows you the workflow of the first output, the

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video. So first of all you will read the article

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that will be assigned to your group and you will work on and

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submit your preparatory assignment number three.

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Then in the associated seminar three we will

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discuss the article within your study group and prepare you for

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producing the video. At the end of the week then the workflow

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will conclude with your group submitting the video.

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For developing the video you can think of answering a couple

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of questions and I’m not reading those questions out loud

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here, you can and read them by yourself in your

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own pace. However it is important to know that it is mainly

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about three important things. So first of all, you need

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to think about what kind of practical problem is

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the theory trying to clarify. Then secondly

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it is about understanding on the core rational,

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core theoretical rational of the article and how it is positioned

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in academic discourse. Finally, it’s

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also important that you then reflect on the

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theory and create an understanding of how the theory informs

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practical problems and how it can provide insights into solving those.

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I can already announce here

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that there will be another video that helps you to address

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those questions in more detail. So there will be a step-by-step

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instruction for 

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working on those…working on those and addressing

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those questions that are on this slide. 

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Then here you see the recommended structure of the video. It follows

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more or less the logic that I just presented before.

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On this slide you see the requirements, most importantly we

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want you to limit yourself to 15 minutes. Also you should use

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proper referencing and it would be great if you'd narrated the PowerPoint

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slides in similar way as I do. So for example put your

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face in the video because I think that creates

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more dynamics for the viewers.

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For video production and uploading the video I have more details

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on Moodle and I think you

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can just follow the instructions that you see there. So I am not

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going to repeat those boring details here. 

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Then after all those boring aspects of the assignments and tasks

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let's move on to the second output consisting of

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your self-assessment and reflection. Here you see again

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the workflow of the second output. The

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starting point is as I already mentioned, the starting point will

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be the pool of videos that we collectively created. Then your

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first task will be to review two of those. The preparatory

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assignment number four will provide detailed instructions

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in this regard. Based on those videos and based on those reviews

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and of course we will have again a couple of 

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small group seminars. The idea of those seminars is to have

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a Q&A session with on the one hand the producers of the videos and

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and on the other hand the reviewers of the videos. 

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After the seminar we then ask you to briefly self-assess yourself

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and reflect on the discussions we had. 

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On this slide you see the task of the preparatory

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assignment number three, the peer review. 

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I’m not going to read out this slide, I just wish to

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highlight we think that the second point is the most important one.

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So state any issues that you wish the experts to clarify further

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and also think about what do you think is the most controversial

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or interesting aspect of the video and we could

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then have a discussion about that in class.

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Then as I mentioned after the seminar you will do

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self-assessment and reflection task. Self-assessment includes 

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two main questions, what did you do well in the assignment and

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what would you have needed to have done even better job.

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The reflection part then asks you to think about what you learned

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that could help you in your future professional life.

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Last but not least, one note on assessment and grading. 

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We again use the assessment criteria and scale of the

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master thesis. This slide here you will see again, or 

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you see again the relationship between thesis criteria 

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and this projects focus. That’s it for the moment.